P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (doorknob rattling) 0:03 - Ten-hut! Narrator Sunday inspection back at Howe Military School. 0:04 I seldom got demerits. 0:07 Neither did my roommate. 0:09 We followed orders to the letter. 0:10 Like during that toothpaste test, we were on opposite sides, 0:12 and our orders were brush three times a day for two years. 0:15 Each side used a different toothpaste, 0:20 and mine reduced cavities 46%, almost half. 0:22 We learned later it was Crest. 0:26 The other side used the same toothpaste, 0:29 but without Fluoristan. 0:30 Since then, it's regular checkups, 0:32 watch between meal treats, and brush often with Crest. 0:34 Announcer In test, after test, after test, 0:38 Crest reduced cavities 21%, 34%, and in this test 46%, 0:41 almost half. 0:46 This seal and statement signify that Crest toothpaste 0:49 is accepted by the Council on Dental Therapeutics 0:52 at the American Dental Association. 0:54 Crest, proved effective against cavities. 0:56

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