P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Woman At the carnival, my roommate Marianne tried hard. 0:02 But I usually won the prize. 0:06 Once though, she came out ahead, 0:12 when we were on opposite sides 0:14 in a toothpaste test back at school. 0:15 For two years, each side brushed 0:17 with a different toothpaste, and hers reduced cavities 34%. 0:19 Later, we learned it was Crest. 0:23 My side used the same toothpaste, 0:25 but without fluoristan. 0:26 Now it's regular checkups, watch between meal treats, 0:28 and brush often with Crest. 0:31 Narrator Crest reduced cavities 34% in this test. 0:33 In a similar test, 21%. 0:37 And in still another test 0:39 where everyone brushed three times a day, 0:41 Crest reduced cavities 46%, almost half. 0:43 This seal and statement signify 0:48 that Crest toothpaste is accepted 0:50 by the Council on Dental Therapeutics 0:52 of the American Dental Association. 0:54 Crest proved effective against cavities. 0:56

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