P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now class in about 200-- 0:01 - Dad, dad! 0:02 - Harry, what are you doing here? 0:03 - My check up found one cavity. 0:04 - Wonderful, that's the best you've ever done! 0:06 - How'd you do it? 0:08 - I brush with Crest now. 0:09 - Who's such a brand and toothpaste is toothpaste. 0:11 - You're jumping to conclusions. 0:14 Crest has fluoride. 0:16 Fluoride's the best cavity fighter around. 0:17 - I thought all toothpaste had fluoride? 0:20 - No, the others we tried didn't have it. 0:22 I have to conclude Crest made the difference. 0:24 Announcer Can your toothpaste prove 0:28 it fights cavities? 0:29 This one can. 0:30 This is crest. 0:32 Crest's fluoride formula has proven it fights cavities. 0:33 We proved it in over 20 clinical studies 0:36 involving thousands of people all over the country. 0:39 And Crest's accepted by the 0:41 American Dental Association. 0:42 - Son, your checkup's the biggest 0:46 breakthrough of the day. 0:48 Announcer Crest can't promise only one cavity. 0:50 But we promise most people good checkups. 0:52 Fighting cavities is the whole idea behind Crest. 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:18:28