P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (military marching chant) 0:01 Narrator Back at Howe Military School, 0:04 we always marched together. 0:05 (marching chant) 0:07 Well, almost always. 0:11 Once we were split up on purpose for a toothpaste test. 0:13 Each group brushed three times a day for two years, 0:17 but with a different toothpaste, 0:20 and mine reduced cavities 46%, almost half. 0:22 Later we learned it was Crest. 0:27 The others use the same toothpaste, but without fluoristan. 0:29 Since then, it's regular checkups, watch between meal treats 0:33 and brush often, with Crest. 0:37 Narrator 2 The Council and Dental Therapeutics 0:39 of the American Dental Association says, 0:41 "Crest has been shown to be an 0:43 effective decay-preventative dentifrice, 0:45 that can be a significant value when used 0:47 in a conscientiously applied program 0:49 of oral hygiene and regular professional care." 0:51 Narrator Crest, reduced cavities 46% for my group. 0:55

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