P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer In several Western towns, 0:05 children rarely got tooth decay. 0:06 Why? 0:08 Their drinking water contained fluoride. 0:09 Now after years of fluoride research, 0:11 Procter and Gamble proudly announces 0:14 triumph over tooth decay. 0:16 Available to everyone everywhere. 0:18 As it brings you Crest toothpaste with fluoristan. 0:20 It's exclusive stannous fluoride formula, 0:23 greatest decay preventive in any toothpaste. 0:26 Here's how Crest works. 0:28 Crest with fluoristan actually combines with and strengthens 0:30 tooth enamel to lock out decay from within. 0:34 Yes, with Crest, you and your family will have 0:37 far fewer cavities. 0:40 Your teeth will be strengthened against decay. 0:41 And regular Crest use will keep them that way. 0:44 Crest helps keep your teeth beautiful. 0:47 Blocks out bad breath as it locks out decay. 0:49 Start now to triumph over tooth decay. 0:52 Get Crest with fluoristan, greatest decay preventive 0:55 in any tooth paste. 0:58

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