P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rollercoaster clicking) 0:00 Narrator Hey you! 0:02 Three to one, you've got soft spots in your teeth right now. 0:03 - Who, me? 0:06 - Yes, you. 0:08 But it's not too late, 0:09 change to Crest. 0:10 Crest Tooth Paste with fluoristan 0:12 hardens tiny soft spots. 0:14 Stop soft spots from turning into cavities. 0:16 Get Crest. 0:18 (rollercoaster clicking) 0:25 Narrator Hey you. 0:29 Three to one you've got a hole in your head. 0:30 - Who, me? 0:32 - Yes, you. 0:33 And you too. 0:35 It's three to one, 0:36 you've got soft spot decay 0:37 in one of your teeth right now. 0:38 That's how cavities begin, 0:40 but it's not too late. 0:42 Change to Crest. 0:44 Crest with fluoristan actually stops soft spot decay 0:45 even after it starts. 0:49 Prevent soft spot decay from growing into cavities. 0:51 Get Crest. 0:54 (bowling pins tumbling) 1:04 Narrator Hey you. 1:05 Three to one you've got a hole in your head. 1:06 - Who, me? 1:08 - Yes, you. 1:09 And you too. 1:10 It's three to one, 1:11 you've got soft spot decay 1:12 in one of your teeth right now. 1:14 That's how cavities begin, 1:16 but it's not too late. 1:18 Change to Crest. 1:19 Crest with fluoristan actually stops soft spot decay 1:21 even after it starts. 1:24 Prevent soft spot decay from growing into cavities. 1:26 Get Crest. 1:29

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