P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Voiceover First stop on our Crest trip: 0:02 Indiana. 0:03 Where thousands have shown, 0:04 now you can do something about tooth decay 0:06 with a toothpaste. 0:08 We'll talk to three people, 0:10 each representing a different group that tested Crest. 0:11 First, Gary Keen. 0:15 - Our toothpaste test lasted two years. 0:17 - And half the group used Crest 0:19 and the other half regular toothpaste? 0:21 - Yes, sir. The dentist told everybody 0:22 to brush the same way as always, at home. 0:24 And my side got 25% fewer cavities. 0:28 Man And your side used Crest. 0:31 - Yes, sir. 0:33 - And now let's switch to a chemistry lab 0:34 and find out about another test. 0:36 - They asked us to brush the same as usual 0:38 - And the Crest users got? 0:39 - 49% fewer cavities at the end of the year. 0:41 - 49% fewer cavities? 0:44 - Thank you, Cheryl. 0:46 - You're welcome. 0:47 Voiceover And now to Howell Military School, 0:48 to talk to dental scientist Verling Votaw. 0:50 - Frank, the cadets were the toothpaste testers, 0:52 half using Crest and half using regular toothpaste. 0:56 - What did the cadets do? 0:59 - Each group brushed three times a day 1:01 under identical conditions. 1:03 - And how did the Crest users make out? 1:04 - 45% fewer cavities after two years, Frank. 1:07 - 25 to 49% fewer cavities with Crest. 1:12 With facts like these, 1:15 you can see why Crest and only Crest has been recognized 1:16 as effective against cavities 1:20 by the American Dental Association. 1:22 As their council on dental therapeutics put it, 1:24 "Crest has been shown to be an effective 1:27 decay preventive dentifrice that can be of 1:29 significant value when used in a conscientiously 1:31 applied program of oral hygiene 1:34 and regular professional care." 1:36 So switch to Crest, 1:38 the only toothpaste recognized effective against cavities 1:40 by the American Dental Association. 1:43

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