P&G: Crest Toothpaste, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - We're off on a plane trip tonight, off across the country 0:01 to show that now you can do something about tooth decay 0:05 with Crest, the stannous fluoride toothpaste. 0:08 I'll be your guide, Frank Blair. 0:11 On our trip we'll record on film the proof behind Crest, 0:13 university tests, individuals representing test groups, 0:17 a few of the thousands who tested Crest 0:20 and showed it reduces cavities as no regular toothpaste can. 0:23 So come along, learn how Crest can mean far fewer cavities 0:28 for your entire family. 0:32
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John W. Hartman Center for Sales Advertising & Marketing History
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