P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (plane engine roaring) 0:00 Narrator Our crest trip is almost over. 0:01 We've introduced you to a few of the thousands 0:04 who have shown that now you can do something 0:06 about tooth decayed with a toothpaste with Crest, 0:09 but I've been saving my favorite expert for last, my wife. 0:13 You see, she makes sure 0:17 we follow the rules of good dental health. 0:18 As a former dental assistant, she knows their important. 0:21 - And yet there's simple, like brushing correctly. 0:24 Our Patty already knows that she must brush 0:27 down from the top and up from the bottom, 0:30 and brush every tooth. Don't you Patty? 0:33 And naturally we visit our dentist twice a year. 0:36 He can stop a lot of trouble before it gets a real star. 0:39 - Simple rules, but important to better dental health. 0:42 The American Dental Association made that clear in that 0:45 recognition of crest as effective against cavities. 0:48 As their Council on Dental Therapeutics said, 0:51 "Crest has been shown to be an effective decay-preventive 0:54 dentifrice that can be of significant value 0:57 when used in a conscientiously applied program of 1:00 oral hygiene and regular professional care". 1:02 Protect your family with good dental habits, 1:06 dental checkups, twice a year and Crest. 1:07 The only toothpaste recognized effective against cavities 1:10 by the American Dental Association. 1:14

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