P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - One potato two, two potato three, 0:01 no new cavities, for potato me. 0:03 (footsteps clopping) 0:06 Mom! Mom! 0:08 Look, Mom, no cavities! 0:11 - Congratulations, you're the champ. 0:13 We've all certainly done better 0:16 since we've been using Crest. 0:18 Announcer Yes, Crest can really reduce cavities. 0:19 Because only Crest has Fluoristan, 0:22 an exclusive stannous fluoride formula 0:24 that protects your whole family. 0:27 This fluoride is a decay fighter dentists use. 0:29 A decay fighter dentists put on teeth to prevent cavities. 0:32 With Crest you put the same fluoride on your teeth at home 0:36 every time you brush. 0:39 Works, too. 0:41 Indiana adults tested Crest against regular toothpaste 0:42 in normal home use for a year. 0:45 Result: 42% fewer cavities with Crest. 0:47 So visit your dentist twice a year. 0:51 Follow good dental-health rules and use Crest. 0:53 You too may hear: 0:55 - Look, Mom, no cavities! 0:56

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