P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, Frank, thanks a lot. I'm a new dragon. 0:02 I brush regularly with Crest. 0:06 - Good. 0:07 - And I'll get other dragons to follow my good example. 0:08 - Wonderful. 0:11 - Too much tooth decay in the dragon family. 0:11 - Look, Mom, no cavities! 0:15 - Dolores, you know about Crest? 0:18 - Oh, cousin Ollie, I've been using Crest ever so long. 0:21 No cavities! (laughs) 0:25 No cavities! 0:27 - Oh. 0:29 - Oh, never mind, Ollie. 0:30 Some folks haven't heard about Crest, 0:31 and you can teach them. 0:33 Just explain that Crest contains 0:34 an exclusive fluoride formula. 0:35 Fluoride, you know, is the decay fighter dentists use, 0:38 the decay fighter dentists put on teeth to prevent cavities. 0:40 With Crest, you put the same fluoride on your teeth at home. 0:44 That's why Crest cuts cavities 0:47 as no regular toothpaste can. 0:49 Simple? 0:51 - And the tests... 0:52 - Prove it. 0:53 - Switch your family to Crest, and you too, may hear... 0:54 - Look, Mom, no cavities! 0:57

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