P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Kukula! Luca Kukula! It's happening. 0:01 - What's happening. Ali? 0:04 - Ooh I hate to admit it, 0:05 but Frank Blair is slowly convincing me. 0:06 Crest toothpaste really works! 0:09 - I know. 0:11 - I won't tell him! Oh no, sir I won't te- 0:12 Oh, hello Frank. 0:15 - Hello Ali. 0:16 Say? Answer me this. While I get very few cavities myself. 0:17 - Naturally. You've only got one tooth. 0:21 - Oh Kukula! 0:23 Nevertheless, many folks get cavities, cavities, cavities. 0:25 They'd be a real test for Crest. 0:29 - Well Ali, three women in Summit, New Jersey 0:31 had just that problem. 0:34 Look. 0:35 - Our three families had about the 0:36 worst cavity record in town a year ago. 0:37 Crest seemed to work for those little kids on TV. 0:40 So I convinced Mary, Lou, and Joan that we should try it. 0:43 - Well, how many cavities did your family 0:46 have filled a year before using Crest? 0:48 - Nine, 0:50 [Frank] Nine? 0:51 Mrs. de Rosa? 0:53 - About 13. 0:54 [Frank] Okay, Mrs. Witsell? 0:55 We had over four a piece, 25 in all, can you imagine? 0:57 - 25. That adds up to 47 cavities with regular toothpaste. 1:02 And then you used Crest for one year. What happened? 1:07 - We cut our cavities to three. 1:10 - And I didn't have any! 1:12 - Look, mom, no cavities huh? 1:14 [Frank] Mrs. de Rosa? 1:16 - To six! 1:18 [Frank] Six, that's good. 1:19 Mrs. Witsell? 1:19 - Just about half as many. 1:21 14 cavities among the 6 of us. 1:22 [Frank] 14? That's great. 1:25 That comes to 23. Now let's see. 1:26 47 cavities with regular toothpaste, 1:29 23 with Crest. 1:32 Why you cut your cavities more than half! 1:34 Even families with real cavity problems 1:37 can get results like this with Crest, 1:40 let crest cut Your family's cavities too. 1:42 Prove it to yourself. 1:45

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