P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Interviewer We're taking you to this pleasant home 0:01 near Indiana University. 0:03 To meet a family 0:05 that started using Crest the fluoride toothpaste 0:06 years before it was put on the market. 0:09 They are the Fells. 0:11 Mrs. Rose Fell, her daughters, Eleanor 0:12 and Mrs. Clutter and granddaughter, Debra Ann. 0:16 Now, Mrs. Clutter, 0:19 how does it happen that you were 0:20 among the first to use Crest? 0:21 - I helped test it eight years ago 0:23 while I was in school 0:26 before it was even called Crest. 0:27 - Did you know that you were testing a fluoride toothpaste? 0:29 - All I know is that I stopped getting cavities. 0:31 - And what about today? 0:35 - I haven't had one new cavity in eight years. 0:36 - That's amazing. 0:39 How about you, Mrs. Fell? 0:40 - I started using Crest eight years ago, 0:42 along with my daughters. 0:44 And I've only had one cavity since. 0:45 - Very good. Eleanor? 0:47 - I've only had two cavities in eight years. 0:49 - What about little Debra Ann? 0:52 - She has a perfect record. 0:55 - Three generations of Crest users 0:58 with only three cavities in eight years. 1:00 Doesn't your family deserve the same kind of protection 1:03 against cavities the Fells are getting? 1:05 Then see that they get the fluoride protection 1:08 only Crest gives. 1:11 Get Crest and cut your family's cavities too. 1:12

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