P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now we can reveal that toothpaste K, 0:01 the fluoride toothpaste was Crest. 0:04 Crest's success in Bloomington confirms the findings of test 0:06 after test. In every case, the results were clear. 0:10 Crest cut cavities as no regular toothpaste can. 0:14 And the reason? Fluoristan. 0:18 Crest's exclusive stannous fluoride formula. 0:20 Fluoride you know is the decay fighter 0:23 dentist put on teeth to prevent cavities, 0:25 so switch to Crest with fluoride 0:28 and reduce your family's cavities too. 0:31

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