P&G: Crest Toothpaste, 1950s

Transcription: (typewriters clacking) 0:00 - This test was big news in the papers 0:01 and on television up here, Frank. 0:03 There were stories when the Minnesota Department of Health 0:05 set up the test for Bloomington, 0:07 and here is the Health Department's announcement 0:10 a year later, that fluoride toothpaste 0:13 reduced cavities significantly. 0:15 But essentially, this was a really community project. 0:18 All the manufacturer did was supply toothpaste and brushes. 0:21 The Volunteer Nurses Auxiliary acted as dental assistants 0:26 and the Lion's Club donated $400 for X-rays. 0:30 But, of course, kids will kids. (chuckles) 0:34 Once saw them use toothpaste tubes for sport guns, 0:36 but most of them brushed loyally, 0:40 and the results were very impressive. 0:43 Now we know from our own tests, 0:46 supervised by our own Minnesota Department of Health, 0:48 that fluoride toothpaste can cut cavities significantly. 0:51