P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Good evening. 0:00 I'm Frank Blair. 0:01 In a few seconds, you'll be seeing a dramatic TV first. 0:02 What Makes Sammy Run? 0:06 From this modern classic by Bud Schulberg. 0:08 The entire show presented by Crest. 0:11 The fluoride toothpaste. 0:14 You know the toothpaste for the kids who say, 0:15 "Look, mom, no cavities." 0:18 Look, mom, no cavities. 0:20 Maybe you've wondered, 0:22 can any toothpaste really prevent cavities, 0:24 or is it too good to be true? 0:26 Tonight instead of the usual commercials, 0:29 we're going to take you to Bloomington, Minnesota, 0:31 where the people answered that question themselves 0:34 in a most unusual way. 0:36 Here in this pleasant Minneapolis suburb 0:38 you'll meet children like these, 0:40 and find out what their parents did 0:42 to spare them needless suffering. 0:44 A remarkable report 0:46 that can mean fewer cavities for your own family. 0:48

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Original permalink · Record added: 2025-04-22 23:24:34