P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, Mom. 0:01 Look Mom, no cavities! 0:04 - Oh Debby, really? 0:06 Dentist says no new cavities. 0:08 Golly what a difference that Crest toothpaste has made. 0:10 Narrator Yes, Crest is the toothpaste that works 0:14 because Crest is the toothpaste with Flouristan, 0:17 a special fluoride formula. 0:19 Fluoride, you know, is the decay fighter dentists use. 0:22 The decay fighter that dentists put right on the teeth 0:25 just as you see it here. 0:28 Now with Crest, you can put this same 0:29 fluoride on your teeth at home, too every time you brush. 0:33 That's how crests stops cavities for all the family. 0:37 Next time you buy toothpaste, think. 0:41 Simply by switching from ordinary toothpaste 0:44 to Crest with fluoride, 0:46 you can cut your family's cavity rate almost in half. 0:48 You too may here 0:52 - Oh mom, look mom, no cavities! 0:53

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