P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom! 0:01 Oh, mom! 0:02 - Look, mom, no cavities! 0:04 - Oh, that's wonderful. 0:06 Let's see. 0:08 Not one new cavity, the dentist says. 0:09 Oh, I'm so glad we changed to Crest toothpaste. 0:12 Announcer Yes, Crest is the toothpaste that works 0:15 because Crest is the toothpaste with fluoristan, 0:18 a special fluoride formula. 0:20 Fluoride, you know, is the decay fighter dentists use, 0:22 the decay fighter that dentists put right on the teeth 0:26 just as you see it here. 0:28 Now, with Crest, you can put the same fluoride 0:30 on your teeth at home too every time you brush. 0:34 That's how Crest stops cavities for all the family. 0:38 Next time you buy toothpaste, think. 0:42 Simply by switching from ordinary toothpaste 0:44 to Crest with fluoride, 0:47 you can cut your family's cavity rate almost in half. 0:49 You too may hear-- 0:52 - Mom! 0:54 Oh, mom! 0:55 - Look, mom, no cavities! 0:57

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