P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You just getting home? 0:04 - Yeah, you know I had to work late. 0:05 - Well you could've called. 0:07 - Honey, I told you this morning I had to work late. 0:10 - Oh, that's right. 0:14 Husband Kids okay? 0:17 - Fine, I took them to the dentists. 0:17 - How'd they do? 0:20 - Kathy only needed two fillings and Billy needed one. 0:21 - That's a lot better than the last time. 0:24 - Mm-hmm. 0:27 - Could be the Crest. 0:30 Voice Over If your family uses Crest 0:31 and has fewer cavities, don't be surprised. 0:33 12 years of tests proved crest reduced cavities. 0:36 In these tests, Crest reduced cavities 34%, 21%, 42%, 0:39 all against the same toothpaste, but without fluoristan. 0:45 Crest is accepted by the Council on Dental Therapeutics 0:48 of the American Dental Association, 0:51 as signified by this statement and this seal, 0:52 so watch between meal treats, brush off 0:55 and have regular checkups and ask your dentist about Crest. 0:57

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