P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - If your youngster's smile 0:01 is worth protecting against cavities, 0:03 this smile can help you. 0:05 It belongs to Cheryl Clapham, 0:06 one of the thousands who tested toothpaste 0:08 and showed Crest reduces cavities. 0:11 Now, your half of the test group used Crest, Cheryl. 0:14 - Yes, that's right 0:17 and the other group used regular toothpaste. 0:18 - Were there any special instructions? 0:20 - No, just to brush as usual. 0:22 - And the Crest users got-- 0:24 - 49% fewer cavities after one year. 0:26 - Thank you. Cheryl. 0:29 Such results show why Crest is recognized effective 0:30 against cavities by the American Dental Association. 0:33 As Bar Council reports, "Crest has been shown 0:36 "to be an effective decay-preventive dentifrice 0:38 "that can be of significant value 0:41 "when used in a conscientiously applied program 0:42 "of oral hygiene and regular professional care." 0:45 Protect your family with good dental habits, 0:48 dental checkups twice a year, and Crest, 0:51 the only toothpaste recognized effective against cavities 0:54 by the American Dental Association. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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