P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now back to Mrs. Ronald Reagan 0:02 and her guest, Mrs. James Eschelman 0:04 of Huntington Beach, California. 0:06 - Well, Joanne, you all certainly had definite opinions 0:09 in that dental health discussion we've been watching. 0:11 - Well, the moderator told us to be perfectly frank, 0:13 so we were. 0:16 - (laughs) You certainly were. 0:17 Let's see some more of the discussion, shall we? 0:19 - He came home and says, 0:23 "You got out and buy a tube of Crest." 0:24 We've been using Crest ever since. 0:26 Moderator Is the way you use it important? 0:28 How often should you brush? 0:30 - I think you should brush every time you eat. 0:32 I don't care if it's 10:00 in the morning 0:34 or 2:00 in the afternoon. 0:36 I don't, now don't misunderstand, 0:37 I don't, but you should hear me tell my children (laughs). 0:39 Moderator And how often should they see the dentist? 0:43 - I feel you should go every six months. 0:46 Moderator Anything else that's important 0:48 in a good dental program? 0:50 - Washing in between meals. 0:51 This is a 0:53 stinker. 0:55 - Well, I think this eating in between meals 0:56 is a big, big item. 0:59 - If you can just learn to say no. 1:00 In fact, the girl across the street said 1:02 that the dentist had made a sign for his child 1:04 that fit on the front and back of him, 1:07 and it says, do not feed me. 1:09 (women laugh) 1:11 - Well, Joanne, I can see you and those other mothers 1:16 know the importance of a good dental program 1:19 for your families. 1:21 Do you? 1:23 Be sure this is part of your program, Crest toothpaste. 1:24 Crest, for families who want fewer cavities. 1:27

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