P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (ominous music) 0:00 (gun firing) 0:08 Narrator "The Rifleman," 0:11 starring Chuck Connors. 0:17 Brought to you by Crest. 0:21 The only toothpaste proved effective against cavities 0:23 in 10 years of tests. 0:26 Tests among children, 0:27 young adults, 0:29 families like yours. 0:30

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:24:54