P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (thunder) 0:00 (rain pattering) Mother We came scurrying into the dentist's office. 0:06 And for a moment, I thought we'd lost our littlest. 0:09 But there she was, all set for her special day. 0:11 As Sandy put it, "I'm three now. Gonna to see the dentist, 0:15 like big people." 0:19 And as she went in, 0:21 I remembered other first checkups, 0:22 Cathy's and Tommy's. 0:24 Cathy's teeth were fine. 0:26 Tommy though had one coming in crooked, 0:28 but the early checkup allowed the dentist 0:30 to nip trouble in the bud. 0:32 That's why Sandy's checkup was so important. 0:34 And then, out she came! 0:37 "Dentist liked me," she said. 0:39 "He liked my teeth, too!" (laughing) 0:41 And her daddy whispered, "I think Sandy's made a friend." 0:44 I smile, knowing the time would show how true that was. 0:48 Narrator Presented in observance of 0:52 National Children's Dental Health Week. 0:54 February 3rd through 9th, 0:56 by Crest Toothpaste. 0:57

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