P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer And now back to Mrs. Ronald Reagan, 0:00 who also has a movie to show you. 0:02 - Earlier, I mentioned that I do everything possible 0:04 to protect my youngsters from tooth decay. 0:07 I think most of us mothers 0:10 feel that way about our children. 0:11 But sometimes we get so busy taking care of our families, 0:13 that we forget about ourselves. 0:16 So I'd like you mothers 0:18 to pay special attention to this film. 0:20 (projector clicks) 0:23 (reel whirring) 0:24 - Boy, here's the picture I wanna see. 0:26 Mom It was to be the family's night out. 0:29 After supper, we were all going downtown to the movies. 0:31 And then it hit me, 0:35 a toothache that had been building up all day. 0:37 Me, who insisted the kids have checkups 0:40 every six months. 0:43 Was it really over a year since I'd seen the dentist? 0:44 Now I had to see him. 0:49 It was long after hours before the dentist finished. 0:52 He didn't lecture. 0:55 My cavity did that for him. 0:57 He told me checkups aren't just kid stuff. 1:00 As my husband said, you worry about our youngsters' teeth 1:03 and forget about your own. 1:06 Then and there, I made up my mind 1:09 that I'd be just as regular about checkups 1:10 as I'd made my own children be. 1:13 - As that mother learned, 1:20 regular checkups are an important part 1:21 of everybody's dental program, 1:23 as well as taking it easy on between-meal treats 1:25 and brushing your teeth after meals. 1:28 I hope you and your family follow these rules 1:30 for good dental health, 1:32 and I hope this is a regular part of your program, Crest, 1:34 the toothpaste for families who want fewer cavities. 1:38

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