P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer And now from Hollywood past 0:00 to Hollywood present, a visit to the home 0:02 of one of Hollywood's best known families. 0:04 Your hostess, Nancy Davis, in private life, 0:07 Mrs. Ronald Reagan. 0:10 - Hello. Come and meet 0:13 the younger members of the Reagan clan. 0:14 - I'm Patty. 0:16 - I'm Ronnie Reagan. 0:17 - We're here as a family, 0:20 to talk to your family about the importance 0:21 of taking care of your teeth. 0:24 Like you, I want to do everything possible 0:26 to protect these youngsters of mine from tooth decay. 0:28 - I've never had a single cavity. 0:31 - Don't think I'm not proud of that. 0:33 And I aim to keep it that way. 0:36 That's why I try to find 0:38 out everything I can about this problem 0:40 of cavities and why I was so interested in talking 0:42 to the people you'll meet later. 0:45 People who've actually helped prove that 0:47 one toothpaste can reduce cavities. 0:49 - To one we use. Crest. 0:52 - Of course, it's Crest. 0:54 It's the toothpaste proved effective against cavities 0:55 in nine years of tests in homes like yours and mine. 0:59 In a little while, I'll show you why I'm convinced 1:03 that Crest can make a real contribution 1:06 to your dental program, just as it has to ours. 1:08 Crest, the toothpaste for families who want fewer cavities. 1:12

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