P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator And now let's return to the Reagan home 0:00 to meet some important guests. 0:02 Here's your hostess, Mrs. Ronald Reagan. 0:03 - Patti and I've just been looking at this picture. 0:06 Do you recognize it? 0:09 Well, it's from a recent television commercial 0:11 featuring a youngster I want you to meet. 0:13 Here he is, Steve Curry. 0:16 Steve's here with his mother from Monroe County, Indiana, 0:19 to tell you how they know Crest really works. 0:22 Mrs. Curry? 0:24 - Well, they got together hundreds of youngsters 0:25 for the test. 0:28 Mrs. Reagan Who did? 0:28 - The dental scientists at the university. 0:29 They gave the children unmarked tubes of toothpaste 0:32 to use at home. 0:34 - For three whole years. 0:35 - Oh, and did you have to do anything? 0:37 - Only what every mother has to do, 0:39 remind him to brush his teeth. 0:41 - Yes, like I do with my Patti. 0:43 - That's right. 0:45 After the test, we learned that Steve's group 0:46 had been using Crest. 0:48 - I understand the others used the same toothpaste, 0:49 but without fluoristan? 0:52 - Yeah, and our group had 21% fewer cavities with Crest. 0:53 - That's wonderful Steve. 0:57 Of course, you get the most out of Crest 0:59 when you use it in a good dental program. 1:02 That means watching between meal treats, 1:04 visiting the dentist regularly, 1:07 and brushing your teeth properly. 1:09 I guess we know with what. 1:12 - With Crest. 1:13 - That's right, with Crest. 1:14 It's the toothpaste for families who want fewer cavities. 1:16

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