P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - And now come to the Crosby home and 0:02 meet the loveliest member of the household. 0:03 A star, who is one of Hollywood's most successful mothers. 0:06 This is Kathryn Grant, in private life, 0:11 Mrs. Bing Crosby. 0:13 And I'd like you to meet a very charming young actor. 0:15 Harry Lillis Tex Crosby. He just happens to be my son. 0:18 Not very long ago, Harry and his little sister, 0:23 Mary Frances did something very special. 0:26 They went to see an important man, their dentist, 0:28 The dentist taught them the Dental Health Roots. 0:32 And that was, One 0:35 Be very careful what you eat inbetween meals 0:37 Two, see your dentist regularly 0:40 And three, brush your teeth often 0:43 With what Harry? 0:47 - (Harry) Crest Toothpaste 0:48 That's right. 0:50 Crest is a very important part 0:53 of our family dental health program 0:54 because Crest is the only toothpaste 0:58 found to be effective against cavities 1:02 in nine years of testing. 1:04 A little later, 1:07 I want to introduce you to three of the people who actually 1:08 took part in these toothpaste tests, 1:10 right in their own home. 1:12 Their experience can make Crest as important to your family 1:14 as it is to mine. 1:19

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