P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (piano music) 0:01 - These happy piano thumpers are Bill Schmalz 0:05 and Mark Thoma. 0:07 Partners here, but on opposite sides 0:08 on their toothpaste test. 0:10 Can you guess which one was on the Crest side? 0:12 Some hints, boys. 0:15 - Well, there are about 200 kids in my test group. 0:16 - Mine too. 0:19 - We got toothpaste to test 0:20 from the Dell scientists at the university. 0:22 - We did too. 0:24 - My group brushed like always and had checkups. 0:25 - So did we. 0:28 - Which one was on the Crest side? Can you guess? 0:29 Well, probably not, because the only difference 0:31 between Bill's side and Mark side, was the result, 0:33 the kind your family should be getting. 0:36 Boys, which was the lucky side? 0:39 - His side. 0:41 - After three years, we had 21% fewer cavities 0:42 with Crest. 0:45 - Fewer cavities than Mark's group, 0:46 but used the toothpaste exactly like Crest, 0:47 but without Crest's exclusive 0:49 decay-preventative Fluoristan. 0:51 Results like these make Crest 0:53 the only toothpaste recognized effective against cavities 0:57 by the Council on Dental Therapeutics 1:00 of the American Dental Association. 1:01 Here's their statement. It says, quote, 1:04 "Crest has been shown 1:07 to be an effective decay-preventative dentifrice 1:08 that can be of significant value 1:10 when used in a conscientiously applied program 1:12 of oral hygiene and regular professional care." 1:15 Well, Bill, what's the program to follow? 1:18 - Well, have regular checkups, brush between meals 1:20 and treats, and brush often. 1:22 - With Crest. 1:23 - Right. Remember Bill's word. 1:24 - My group had 21% fewer cavities with Crest. 1:27

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