P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (girls giggling) 0:06 Narrator Meet Mary Ann Rich and Claire Mahan 0:09 both on the same side here. 0:12 But can you tell which one was on the Crest side? 0:15 Girls? 0:19 - I was in a test group with hundreds of kids. 0:20 - Hundreds of kids were in my test group, too. 0:23 - My group got toothpaste to test 0:25 from the dental scientists at the university. 0:27 - So did my test group. 0:29 - They told us to brush at home. Like always. 0:31 - They told us that too. 0:34 - Then we had checkups every six months. 0:36 - We had checkups every six months too. 0:38 Narrator Which one was on the Crest side? 0:41 Can you guess? 0:43 Probably not because the only difference between 0:44 Mary Ann's side and Claire's side was the result. 0:46 The kind your families should be getting. 0:49 Whose side did best girls? 0:51 - Her side did. 0:53 - Because we used Crest. 0:55 After three years, we had 21% fewer cavities with Crest. 0:56 - 21% fewer cavities on the other group who used the 1:01 toothpaste exactly like Crest, but without Crest's 1:04 exclusive decay preventive, fluoristan. 1:08 Which toothpaste do you use now? 1:11 - Crest. Now we know it works. 1:13 - Because of results like these 1:16 Crest is the only toothpaste recognized effective 1:19 against cavities by the Council on Dental Therapeutics of 1:22 the American Dental Association. 1:25 Here is their statement. It says, 1:27 quote, "Crest has been shown to be an effective 1:30 decay-preventive dentifrice that can be 1:33 of significant value when used 1:35 in a conscientiously applied program of oral hygiene 1:37 and regular professional care". 1:40 But girls, Crest reduces cavities best when you do what? 1:42 - Have regular checkups. 1:45 - Watch between meal treats. 1:46 - And brush often with Crest. 1:48 - Put your family on the Crest side, 1:50 the side of fewer cavities. Remember Claire's words: 1:52 - After three years, 1:55 we had 21% fewer cavities with Crest. 1:56

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