P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Follow this family to fewer cavities. 0:02 Join Martha Poivre, mother, chauffeur, 0:04 and former toothpaste tester 0:06 at the Indiana University Dental Study Unit. 0:08 Here's where she first learned from dental scientists. 0:11 - After two years, the Crest group 0:13 had 34% fewer cavities. 0:15 - Fewer cavities than tested 0:18 using toothpaste exactly like crest, 0:20 but without Crest's exclusive Fluoristan. 0:22 Fewer cavities. 0:25 That's the reason Crest is the only toothpaste 0:27 recognized effective 0:29 by the Council on Dental Therapeutics 0:30 of the American Dental Association. 0:32 Quote, "Crest has been shown to be 0:35 "an effective decay-preventive dentifrice 0:37 "that can be of significant value 0:39 "when used in a conscientiously applied program 0:41 "of oral hygiene and regular professional care." 0:43 So remember in your dental program, 0:46 schedule regular checkups. 0:48 Watch between meal treats. 0:50 Brush often with Crest. 0:52 Remember Mrs Poivre's words. 0:55 - There were 34% fewer cavities with Crest. 0:57

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