P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My group had 34% fewer cavities with Crest 0:01 after two years. 0:04 Narrator Crest works because Crest, 0:05 only Crest, has fluoristan. 0:07 Only if your toothpaste has this red fluoristan pennant 0:10 are you getting this unique protection. 0:12 Crest with fluoristan, 0:15 recognized effective against cavities. 0:17

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