P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Like most boys, Steve Curry likes horses, 0:02 but he doesn't like cavities. 0:04 What he's learned about fighting them 0:06 could help you, listen. 0:08 - Hundreds of us tested toothpastes without names, 0:10 brandy and university scientists. 0:13 Nobody knew my group had Crest and the other, 0:16 regular toothpaste, not till two years later. 0:18 Then they found my group had 25% fewer cavities with Crest. 0:21 - Couldn't Crest to improve your family's dental program? 0:26 Remember Crest is the only toothpaste recognized 0:29 effective against cavities. 0:32 As the American dental associations 0:34 council on dental therapeutics reports, 0:36 Crest has been shown to be an effective decay-preventative 0:38 dentifrice that can be of significant value when used on 0:40 a conscientiously applied program of oral hygiene and 0:44 regular professional care. 0:46 So avoid between meal treats, 0:48 have regular checkups, 0:50 and brush often with Crest. 0:52 The only toothpaste with fluoristan, 0:54 proved effective against cavities in homes like yours. 0:56

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Original permalink · Record added: 2025-04-22 23:24:46