P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We tested toothpaste for one year 0:02 while at the university. 0:04 - Your group used Crest? 0:05 - Yes, that's right. 0:06 - And the other group used regular toothpaste? 0:07 - Yes. 0:10 - Did you brush on a special way? 0:11 - No. We were told to brush as usual. 0:12 - And the Crest users got? 0:15 - 42% fewer cavities. 0:17 - Thank you. 0:19 These young adults represent one of many groups 0:21 that tested Crest and showed that it reduces cavities. 0:24 The reason? 0:27 Fluoristan, Crest's exclusive formula that contains 0:28 the same Stannous fluoride dentists use. 0:31 Protect your family with good dental habits, 0:34 dental checkups twice a year and Crest. 0:37 - Important! 0:41 The American Dental Association recognizes Crest. 0:41 Their council reports, "Crest, an effective 0:44 "decay-preventive dentifrice of significant value 0:47 "when used in a conscientious program of oral hygiene 0:50 "and regular professional care." 0:52 Crest, the only toothpaste recognized effective 0:54 against cavities by The American Dental Association. 0:57

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