P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Earl Cameron was a story 0:01 about a different kind of toothpaste. 0:02 If you're interested in reducing 0:04 your family's cavities, watch this. 0:06 - Wowee! 0:09 Announcer Your family feel this good 0:11 after a dental checkup? 0:12 This year it could happen, 0:14 because Proctor & Gamble now brings you Crest, 0:16 the first toothpaste that's shown it reduces cavities. 0:18 Shown it in tests, reported in dental journals, 0:21 like the one these children were in. 0:23 Anne Hofstadter, how did it work? 0:25 - Well, we were divided into two groups. 0:27 Our side used Crest toothpaste, 0:30 and the other side used a control toothpaste. 0:31 Announcer And the rules? 0:33 - We brushed as always. 0:34 Announcer But you're group one. 0:36 - Yes sir, after one year, 0:37 we had 36% fewer cavities with Crest. 0:40 Announcer Know why, Anne? 0:43 - No. 0:45 Announcer Crest contains fluoristan, 0:46 a patented status fluoride formula 0:48 that's reduced cavities 21 to 49% 0:50 in independent scientific tests. 0:53 Now, don't expect miracles, 0:56 but do expect fewer cavities. 0:58 Visit your dentist twice a year, 1:00 brush regularly with Crest, 1:02 the first toothpaste that's shown it reduces cavities. 1:04 - Well, you saw it. 1:08 There's something different about Crest 1:09 that has reduced cavities in independent scientific tests. 1:10 You see, only Crest contains fluoristan. 1:14 Crest's exclusive formula 1:17 actually strengthens tooth enamel against decay. 1:19 So why wait to start reducing your family's cavities? 1:22 Crest is now available everywhere in Canada. 1:25

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