P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Good evening. 0:02 I'm Earl Cameron with a story 0:04 about a completely different kind of toothpaste. 0:05 If you've ever had a cavity in your family, just watch. 0:08 - Wowee. 0:13 Earl Your family feel this good 0:14 after a dental checkup? 0:16 Well, it could happen this year 0:17 because Proctor and Gamble now brings you Crest. 0:19 The first toothpaste that's shown it reduces cavities. 0:21 Shown it in tests reported in dental journals, 0:25 like the test Patty Tims was in. 0:27 Patty Tims, who ran your test? 0:29 - Dentists. They divided us into two groups. 0:31 Earl They gave your group Crest? 0:34 - Yes, the others got a control toothpaste. 0:36 Everyone brushed as usual for a year. 0:39 Earl What results? 0:41 - 49% fewer cavities with Crest. 0:43 Earl Know why? 0:46 - Something in Crest? 0:48 - Right, fluoristan. 0:49 A patented stannous fluoride formula 0:51 that's reduced cavities 21 to 49% 0:53 in independent scientific tests. 0:56 Now don't expect miracles, but do expect fewer cavities. 0:59 Visit your dentist twice a year. 1:03 Brush regularly with Crest. 1:04 The first toothpaste that's shown it reduces cavities. 1:06 You've seen the facts. 1:11 Facts first reported right here in these dental journals. 1:12 Eight years of tests showed 1:16 that this toothpaste reduces cavities. 1:17 Crest. Now made and sold in Canada for the first time. 1:20 Start reducing your family's cavities right away 1:23 with Crest. 1:26

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