P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Because of youngsters like these, 0:04 your youngsters can use a toothpaste recognized 0:06 effective against cavities. 0:08 The toothpaste? 0:10 Crest. 0:11 The youngsters are a few of hundreds in a year's 0:13 test of toothpaste. 0:16 Who used Crest? 0:16 All I did. 0:18 - Regular toothpaste? 0:19 All I did. 0:20 - Any special instructions? 0:21 - Nope, we brushed like always. 0:23 - But our side got 36 percent fewer cavities with Crest. 0:24 - Have you put Crest to work in your family? 0:27 Remember, Crest is the only toothpaste recognized 0:30 effective against cavities 0:33 by the American Dental Association. 0:35 Their Council on Dental Therapeutics says Crest 0:37 has been shown to be an effective decay-preventive 0:39 dentifrice that can be of significant value 0:41 when used in a conscientiously applied program 0:44 of oral hygiene and regular professional care. 0:46 So avoid between-meal treats, visit the dentist regularly, 0:49 and brush often with Crest with Flouristan, 0:53 the only toothpaste recognized effective 0:55 against cavities. 0:58

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