P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Wow-wee! 0:01 Announcer Your family feel this good 0:03 after a dental check up? 0:04 This year it could happen 0:05 because Procter and Gamble now brings you Crest. 0:07 The one and only toothpaste that's shown 0:10 it reduces cavities through eight years of tests 0:11 reported in dental journals. 0:14 Tests like the one these children were in. 0:15 Ann Hofstadter how did it work? 0:17 - Well, we were divided into two groups. 0:19 Our side used Crest toothpaste 0:22 and the other side used a control toothpaste. 0:23 Announcer And the rules? 0:25 - We brushed as always. 0:26 Announcer But your group won? 0:28 - Yes sir. 0:29 After one year we had 36% fewer cavities with Crest. 0:30 Announcer Know why Ann? 0:35 Because only Crest has fluoristan. 0:38 So effective it has reduced cavities 0:40 21 to 49% in independent tests. 0:42 Now don't expect miracles but do expect fewer cavities. 0:46 Visit your dentist twice a year. 0:50 Brush regularly with Crest. 0:52 The only toothpaste with fluoristan. 0:54 Tested and found effective. 0:57

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