P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Boy Wow wee! 0:01 Narrator Your family feel this good 0:02 after a dental checkup? 0:04 Well, this year they can, 0:06 because Proctor & Gamble now brings you Crest, 0:07 the one and only toothpaste 0:10 that's shown it reduces cavities. 0:11 Through eight years of tests reported in Dental Journals, 0:13 like the two-year test these people were in. 0:16 Interviewer Mr Albrand, how many people took part? 0:18 - Over 200. 0:20 Half used Crest, half a control toothpaste. 0:22 Interviewer Everyone brush as usual? 0:25 - Yes, for two years. 0:27 Interviewer With what results? 0:30 - 34% fewer cavities with Crest. 0:32 Interviewer Do you know why Crest was so effective? 0:34 - The formula, probably. 0:37 Narrator Right. 0:39 Only Crest contains Fluoristan, 0:40 so effective, 0:42 it has reduced cavities 21-49% in independent tests. 0:43 Don't expect miracles, but do expect fewer cavities. 0:48 Visit your dentist twice a year, 0:51 brush regularly with Crest, 0:53 the only toothpaste with Fluoristan, 0:54 tested and found effective. 0:56

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