P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Wowee! 0:02 Announcer Your family feel this good 0:04 after a dental check-up? 0:05 Well, it could happen this year 0:06 because Proctor and Gamble now brings you Crest, 0:08 the one and only toothpaste that's shown 0:10 it reduces cavities. 0:12 Through eight years of tests reported in dental journals 0:13 like the test Patty Timms was in. 0:15 Patty Timms, who ran your test? 0:18 - Dentists. 0:20 They divided us into two groups. 0:21 Announcer They gave your group Crest? 0:23 - Yes. 0:25 The others got a control toothpaste. 0:26 Everyone brushed as usual for a year. 0:28 Announcer What result? 0:30 - 49% fewer cavities with Crest. 0:31 Announcer Know why? 0:35 - Something in Crest? 0:36 - Right. Only Crest contains fluoristan, 0:38 so effective it has reduced cavities 21 to 49% 0:41 in independent tests. 0:44 Now don't expect miracles, but do expect fewer cavities. 0:45 Visit your dentist twice a year, brush regularly 0:50 with Crest, the only toothpaste with fluoristan, 0:53 tested and found effective. 0:56

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Original permalink · Record added: 2025-04-22 23:24:45