P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Susan, let's see how fast you can 0:01 find your sister, Cynthia, in this picture. 0:03 - There. 0:06 - Right, Susan. 0:07 This is the Bartlett family. 0:09 Cynthia here is in this picture 0:11 because she took part in an unusual test. 0:13 One of the tests that's made it possible 0:15 for you to use the first toothpaste 0:17 that's shown it reduces cavities. 0:19 This toothpaste, Crest. 0:22 Cynthia, how'd it happen? 0:24 - We were in school and they asked us to be 0:26 in a toothpaste test. 0:27 - Tell me, what were your feelings 0:29 at the time Mrs. Bartlett? 0:30 - Oh, that all toothpastes were pretty much a lie, 0:31 but if one could show that it reduced cavities, 0:34 a test like this would certainly be worthwhile. 0:37 - Cynthia, tell us how the test was set up. 0:40 - Well this picture shows there were two groups, 0:42 one used Crest, the other used a control toothpaste. 0:45 I'm over here on the Crest side. 0:47 - Who ran your test, Cynthia? 0:49 - Dennis, they told everyone to brush as usual. 0:51 - What results? 0:53 - 49% fewer cavities with Crest after a year. 0:54 - Still think all toothpastes are alike Mrs. Bartlett? 0:57 - Well, we all use Crest now, that speaks for itself. 1:00 - What's the reason for the Crest results? 1:04 Fluoristan, a patented stannous fluoride formula 1:07 that's reduced cavities 21 to 49% 1:10 in independent scientific tests. 1:13 This special Crest formula strengthens tooth enamel 1:16 every time you brush, and the results are so significant, 1:19 they have been reported in these dental journals. 1:22 So, make it a habit to follow good dental rules 1:25 and use Crest. 1:28 Make sense to you, Mrs. Bartlett? 1:30 - Definitely, both a dental health program and craft. 1:32 - And what is a dental health program? Do you know Susan? 1:36 - Brush properly. 1:39 - What else, Sally? 1:40 - A regular check-up. 1:41 - Cynthia? 1:43 - And watch those between meal treats. 1:43 - And use Crest. Crest is not a cure all, 1:45 so don't expect miracles, 1:50 but do expect fewer cavities with Crest, 1:52 the first toothpaste that's shown it reduces cavities. 1:54

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