P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man Was it Sally, 0:01 Cynthia, 0:02 or Susan? 0:04 Guess which of the Bartlett youngsters 0:05 helped make it possible for your family 0:07 to use the first toothpaste 0:09 that's shown it reduces cavities, 0:10 the toothpaste? 0:12 Crest. 0:13 The youngster? 0:14 Well, let's look again. 0:15 Cynthia, that grin's a giveaway. 0:17 - You're right. 0:18 I am the one who was in a toothpaste test. 0:19 - With your mother's approval naturally? 0:21 - Well, I did feel that all toothpastes were alike, 0:23 but I thought if one could show that it reduces cavities, 0:26 the test would be worthwhile. 0:29 - And was it? 0:31 Let's ask Cynthia to tell us about it. 0:32 Who ran your test, Cynthia? 0:34 - Dentists. 0:35 Here's a picture of the kids in the test. 0:36 We were divided into two groups. 0:38 I'm over on this side. 0:40 Man And they gave your group Crest? 0:42 Cynthia Yes. 0:44 The others got a control toothpaste. 0:45 Everyone brushed as usual for a year. 0:47 - What result? 0:48 - 49% fewer cavities with Crest. 0:49 - Still think all toothpastes are alike, Mrs. Bartlett? 0:53 - Not since I heard those results. 0:55 - And the reason for those results? 0:57 Fluoristan. 0:59 A patented status fluoride formula that 1:01 strengthens tooth enamel every time you brush. 1:03 It's reduced cavities 21 to 49% 1:06 in independent scientific tests. 1:08 Tests reported here in these dental journals. 1:10 So switch your family to Crest 1:13 and make sure they follow 1:15 good dental rules. 1:16 Such as, Susan? 1:18 - Brush properly. 1:19 Man Sally? 1:21 - Have regular checkups. 1:21 Man Cynthia? 1:23 - And wash between meal treats. 1:24 - And use Crest. 1:26 Crest is not a cure all so don't expect miracles, 1:27 but do expect fewer cavities with Crest. 1:31 The first toothpaste that's shown it reduces cavities. 1:33

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