P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There you are, just as pretty as a princess. 0:03 It's been an exciting evening, hasn't it? 0:07 For the winning stars and our stars here, too. 0:09 Because tonight these people gave all of us a sample 0:13 of how Crest has shown it reduces cavities. 0:16 Remember when these two said, 0:19 - Crest reduced cavities 34% in my kids. 0:21 - And 49% in mine. 0:24 - Do you think of your own family 0:26 when you hear such results? 0:28 I do, and so do a lot of others. 0:30 No wonder, every single day, 0:33 more and more families begin reducing cavities with Crest. 0:34 I hope your family joins them soon, 0:39 and makes Crest a part of the good dental program 0:41 we've talked about. 0:44 Let's go over it again, Mrs. Tims? 0:45 - Proper brushing and regular visits to the dentist. 0:48 Mother Mrs. Albran? 0:50 - Go easy on between-meal treats. 0:52 - (laughs) Right! 0:54 Do these things, 0:56 and one more. 0:57 Next time you brush your teeth, ask yourself, 0:58 are you still using regular toothpaste, 1:02 when you could be reducing cavities with Crest? 1:04

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