P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now triumph over tooth decay. 0:02 Proctor and Gamble announces Crest toothpaste 0:05 with Fluoristan, 0:08 the only known way to make fluoride work in a toothpaste. 0:09 The Fluoristan action in Crest 0:12 combines with and strengthens tooth enamel 0:14 to lock out decay. 0:16 Get Crest toothpaste with Fluoristan. 0:18

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