P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Where's daddy, Jane? 0:01 That's right. 0:03 Welcome behind the scenes, again. 0:04 I know you'll be impressed as I was 0:06 by the story behind this photo, 0:09 because it bears on a problem that affects all of us. 0:11 What is the picture about Mrs.Albrand? 0:14 - A reunion of a toothpaste test 0:17 my husband was in back in college. 0:19 - Another test, that helped make this toothpaste, Crest, 0:21 become recognized effective against cavities. 0:25 Not just for youngsters, but for older people like you. 0:28 Over 200 students took part in the program. 0:32 - That's right. 0:35 This group used regular toothpaste. 0:36 My group, Crest. 0:39 And, we all brushed as usual. 0:41 - And, how did your group do? 0:42 - After two years, 0:44 my group had 34% fewer cavities with Crest. 0:44 - That's marvelous and important 0:47 because such results help make Crest the only toothpaste 0:50 recognized effective against cavities 0:54 by the American Dental Association. 0:56 Remember, what the council on Dental Therapeutic said, 0:59 "Crest has been shown to be an effective 1:02 decay preventive dentifrice that can be of significant value 1:05 when used in a conscientiously applied program 1:08 of oral hygiene and regular professional care." 1:11 You know what that means, Anne? 1:14 - You know. 1:16 Brush right, 1:17 wash between the old teeth, and have regular checkups. 1:18 - That's so important. 1:21 And, so is your toothpaste. 1:22 Are you still using regular toothpaste 1:24 when you could be reducing cavities with Crest? 1:26 Join the millions of us who switched 1:30 to Crest with fluoristan. 1:31 The only toothpaste recognized effective against cavities. 1:33

Complete Record: