P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The (indistinct) of Terre Haute, Indiana, 0:02 the Bartletts of Bloomington, 0:05 and the Claytons, 0:06 three families who helped 0:08 make it possible for you 0:09 to use a toothpaste 0:10 recognized effective against cavities, 0:11 Crest. 0:14 Remember what they said? 0:15 - Crest reduced cavities 0:17 34% for my kids. 0:18 - 49% for mine. 0:20 - And 25% in our group. 0:22 - Have you put Crest to work? 0:24 Remember, crest is the only toothpaste 0:26 recognized effective against cavities 0:28 by the American Dental Association. 0:31 Their Council on Dental Therapeutic said 0:33 Crest has been shown to be 0:36 an effective decay-preventive dentifrice 0:37 that can be of significant value 0:40 when used in a conscientiously applied program 0:42 of dental hygiene 0:44 and regular professional care. 0:46 So avoid between meal treats, 0:48 visit the dentist regularly, 0:50 and brush often with Crest. 0:51 Are you still using regular toothpaste 0:54 when you could be reducing cavities 0:56 with Crest? 0:57 Crest with fluoristan, 0:59 the only toothpaste 1:00 recognized effective against cavities. 1:01

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John W. Hartman Center for Sales Advertising & Marketing History

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