P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Jim, can you guess how old I was there? 0:02 - 12 Miss Day? 0:05 - 14, and believe me, I had too many cavities, 0:06 cavities, I'd like to spare my son. 0:09 That's why your crest test interests me so much, 0:12 just as it should interest you. 0:14 After all, it's because of tests like Jim's, 0:16 that we can all use a toothpaste recognized effective 0:18 against cavities. Crest. Did everyone use Crest, Jim? 0:22 - No, we use Crest, the others used regular toothpaste. 0:26 - Any special rules, Mrs. Clayton? 0:29 - No, they all brushed as usual, for two years. 0:31 - And what were the results, Jim? 0:34 - We got 25% fewer cavities with Crest. 0:35 - Wonderful. 0:38 You were in another toothpaste test, weren't you? 0:39 - Yeah. 0:41 - Well, Cynthia, did your Crest group do as well as Jim's? 0:42 - Even better. 0:45 - Better? Was it run the same? 0:47 - Uh huh, and we had 49% fewer cavities 0:48 with Crest after a year. 0:50 - Good for you. 0:53 Are you still using regular toothpaste? 0:54 When you could be reducing cavities with Crest? 0:56 Remember, Crest, is the only toothpaste recognized effective 0:59 against cavities by the American Dental Association. 1:03 As their counsel on Dental Therapeutics says, 1:07 Crest has been shown to be an effective decay preventive 1:09 dentifrice. That can be of significant value, 1:13 when used in a conscientiously applied program 1:14 of oral hygiene, and regular professional care. 1:18 You know what that means, Jim? 1:22 - Visit the dentist regularly. 1:23 - Go easy on between meal treats. 1:24 - Of course, and brush often with Crest. 1:27 Crest with fluoristan, 1:30 the only toothpaste recognized effective against cavities. 1:32

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