P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh,(laughs) no, Robin isn't a Crest tester, 0:01 but she is the daughter of one. 0:05 You see, we've already shown 0:08 how Crest reduces cavities for children. 0:09 So now we'll talk to Robin's father to find out how an 0:12 older group did in a Crest test. 0:14 You were in a testing college, weren't you Mr. Mof. 0:16 - Yes, for two years, when I was at Indiana University. 0:19 Here's a picture of us. 0:23 - Was it run the same as the others? 0:25 - Uh huh, this half used Crest, 0:27 this half regular toothpaste, 0:29 and we brushed as usual. 0:31 - And how did you do? 0:33 - We had 34% fewer cavities with Crest. 0:34 - Again, Crest made the difference, Crest with flouristan, 0:37 so different, it's patented 0:41 so effective it's reduced cavities in test after test 0:43 over eight years. 0:46 So help your family, discourage between meal treats, 0:48 insist on regular checkup 0:52 and brush often with Crest, ask yourself, 0:54 are you still using regular toothpaste when you could be 0:57 reducing cavities with Crest? 1:00 Crest, with flouristan 1:03 the only toothpaste recognized effective against cavity. 1:04

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