P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd murmuring) 0:00 - 24 ladies named Emmy, waiting to be awarded tonight. 0:03 Excitements everywhere, even backstage, 0:08 where for once I can meet with you 0:11 without footlights between us. 0:12 Please, come meet my guests. 0:14 Some guests who may help your family in an important way. 0:17 Good evening, everyone. 0:21 - Hi. 0:22 - Good evening. - You see, someone in each family here 0:23 was in a Crest toothpaste test. 0:25 They helped make it possible for you to use the toothpaste 0:28 recognized effective against cavities. 0:31 Crest. 0:33 When you hear their stories later, ask yourself, 0:34 are you still using regular toothpaste 0:38 when you could be reducing cavities with Crest? 0:40

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Original permalink · Record added: 2025-04-22 23:24:44