P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bus engine roars) 0:00 - Because of youngsters like these, 0:04 you youngsters can use a toothpaste 0:06 recognized effective against cavities. 0:07 The toothpaste: Crest. 0:10 The youngsters, a few of hundreds 0:12 in a year's test of toothpaste. 0:14 Who used Crest? 0:16 - [Left Side Of Bus] We! 0:17 - Regular toothpaste? 0:18 - [Right Side Of Bus] Us! 0:20 - Any special instructions? 0:21 - Nope, we brushed like always. 0:22 - But our side got 36% fewer cavities with Crest. 0:24 - Have you put Crest to work in your family? 0:28 Remember, Crest is the only toothpaste 0:30 recognized effective against cavities 0:32 by the American Dental Association. 0:34 Their Council on Dental Therapeutics says 0:37 Crest has been shown 0:39 to be an effective decay-preventative dentifrice 0:40 that can be of significant value 0:42 when used in a conscientiously applied program 0:43 of oral hygiene and regular professional care. 0:46 So avoid between-meal treats, visit the dentist regularly, 0:49 and brush often with Crest with fluoristan, 0:52 the only toothpaste recognized effective against cavities. 0:55

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