P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Meet Mary Susan LeFevre. 0:01 One of her parents took part in a toothpaste test 0:03 that showed Crest reduces cavities. 0:05 Can you tell who it was? 0:07 Let's ask Mary Susan 0:09 - My daddy. 0:10 Interviewer Good girl. When was the test, Mr. LeFevre? 0:11 - When I was a student at Indiana university. 0:14 Interviewer How'd your group make out? 0:16 - Not as well as the other group. 0:17 Interviewer Because... 0:19 - We used regular toothpaste. 0:20 - While the others used Crest. 0:21 Now here's the story filmed at the university. 0:23 (film projector rolling) 0:25 On this side, they used regular toothpaste 0:28 and over here, they use Crest. 0:31 Mr. McLean, did anyone know which toothpaste was which? 0:33 - No, we did not. 0:37 - How many took part in the test? 0:38 - About 250. 0:40 - How old were you then? 0:41 - We were sophomores and juniors. About 19 or 20. 0:43 - Thank you. Mr. LeFevre, did you brush any special way? 0:45 - No. They told us to brush as usual. 0:49 - Who told you to do that? 0:51 - The university scientists running the test. 0:52 - Thank you. The results: after two years, 0:54 the Crest group had 34%, fewer cavities, 34%. 0:57 And the reason: fluoristan, 1:02 Crest's exclusive formula developed, tested, 1:04 and found effective through eight years 1:07 of university research. 1:09 This exclusive formula contains 1:11 a decay preventive dentists put 1:12 on teeth to reduce cavities. 1:14 Through Crest, you put the same decay preventive 1:16 on your teeth at home, too. 1:19 So follow good dental habits, 1:21 visit your dentist twice a year, and use Crest. 1:23 Are you still using regular toothpaste 1:26 when you could be reducing cavities with Crest? 1:29

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